MONTREET - COMMERCIAL
Sustainable clothing just for you
MONTREET is a young fashion label based in Vienna, Austria, that focuses on sustainable outdoor fashion. The founder Nadine startet the label with a kickstarter campaign in 2018.
At first MONTREET started with jackets for men only. With this commercial we wanted to highlight two aspects: presenting the jackets as sport fashion precisely designed for different, specific sports but also establishing the fashion as urban wearable.
We created a symbolic relationship between nature and the urban jungle. All our protagonist appear in both but experience them in different ways.
After the successful campaign for men MONTREET decided to broaden their target group to include women. For this commercial we focused more on the MONTREET jackets as an individual statement of fashion. Living in your city, experiencing nature and loving your life in unique clothes that reflect your own personality as a strong and proud woman.
"100% sustainable, 100% recycable,
100% true story."
"Unique jackets that cherisch upcycling
We created images that not only show you the jackets but resemble a feeling in our audience that urges them get out into nature and their respective city and experience life themselves. We remind them of their emotions when running through could weather, sending a new route, throwing yourself down a small path in tremendous speed or just strolling through the city in matchless clothes.
You are what you wear - but with MONTREET you also help creating a stable environment and a green future.
PRODUCED, CONCEPTED & DIRECTED BY DRITTER.AKT
INES VORREITER. Sounddesign.
NADINE SCHRATZBERGER. Costume.
ALEXANDER WEBER. Production Manager.
SANSI BAVUUDOJ. Production Assistent.
PASCAL BILGERI. Production Assistent.